For service businesses, the phone is still king. When someone's toilet is overflowing or their AC breaks down in July, they want to talk to a human, not fill out a form and wait for a callback.
That's where click-to-call comes in.
What is Click-to-Call?
Click-to-call (also called tap-to-call) is exactly what it sounds like: a button or link that lets mobile users call your business with a single tap. No dialing, no copying numbers, no friction.
The Numbers Don't Lie
Research consistently shows that click-to-call dramatically improves conversion rates:
- 88% of local mobile searches result in a call or visit within 24 hours
- 70% of mobile searchers have called a business directly from search results
- Click-to-call buttons can increase conversions by 200% or more
- 61% of mobile users say click-to-call is the most important feature in their purchasing decision
Why Click-to-Call Works
1. Reduces Friction
Every step between interest and action is a chance to lose the customer. Click-to-call eliminates multiple steps: no reading the number, no switching apps, no typing digits, no hitting dial.
2. Captures Urgency
Service businesses thrive on urgent needs. When someone needs help NOW, they want to connect NOW. Click-to-call lets them do exactly that.
3. Qualifies Leads
Someone who calls is more serious than someone who just browses. Phone leads typically convert at higher rates than form submissions because the customer is already committed enough to have a conversation.
4. Builds Trust
Hearing a human voice builds immediate trust and rapport. You can answer questions, address concerns, and close the deal in real-time.
Best Practices for Click-to-Call
Make It Obvious
Your click-to-call button should be the most prominent element on your mobile page. High contrast colors, large size, and clear text like "Call Now" or "Tap to Call."
Keep It Visible
The button should be visible without scrolling. Many successful landing pages use a sticky header or footer with a persistent call button that follows the user as they scroll.
Include Your Number
Some users prefer to see the actual number before clicking. Display it clearly: "(555) 123-4567" alongside your call button.
Add a Secondary Option
Not everyone wants to call. Include a simple contact form as a backup for after-hours inquiries or people who prefer text communication.
Track Everything
Use call tracking to measure which pages and campaigns generate the most calls. This data is invaluable for optimizing your marketing spend.
Implementation Tips
On mobile, click-to-call is as simple as linking to a phone number:
<a href="tel:+15551234567">Call Now: (555) 123-4567</a>
For a better user experience, add clear styling:
<a href="tel:+15551234567" class="call-button">
Tap to Call: (555) 123-4567
</a>
Don't Forget Desktop Users
On desktop, clicking a phone number can open Skype, FaceTime, or other calling apps. Consider showing the number prominently for desktop users who will call from their phones.
The Bottom Line
If your landing page doesn't have a prominent click-to-call button, you're leaving money on the table. It's one of the simplest changes you can make with the biggest impact on your conversion rate.
Every Site in Mins template includes optimized click-to-call buttons designed for maximum visibility and conversions. Create your free page and start turning more visitors into phone calls today.